Bradford Rusick
Hello and welcome!
I'm a Boston-based Lead Product Designer at America's Test Kitchen. In my current role I drive design decision making for the Wayfinding team. I love working in an agile system, directed by business needs alongside testing and research decision-making. I'm excited by where I've been, but also for what's to come! Please take a look at some of my work here today and let me know if you have any questions. Thank you.
America's Test Kitchen
October 2022 - Today
.png)
.png)
ATK AI Search Assistant
This AI search assistant was designed to live within America's Test Kitchen's search framework, pairing with the company MISO (engine provider).
Credit - Lead Designer, Wayfinding
ATK Burger Menu
The burger nav (or folded navigation) on mobile web was in need of an overhaul. Too much was hidden within a dated desktop-focused design. This redesign simplified users' experience, and made the full site more accessible across platforms.
Credit - Lead Designer, Wayfinding
.png)
%20(1).png)
Mobile First Search
Web search received an overhaul with mobile-first in mind. I had to rethink the structure and hierarchy across the site, creating this more accessible and mobile-friendly design.
Credit - Lead Designer, Wayfinding
Search Updates on Web
A recent search update to our app revealed the need for updating the web search experience on desktop, tablet, and mobile. Redesigned assets include revised navigation, filters, and a redesign to the recipe cards.
Credit - Lead Designer, Wayfinding
+
Older Work
October 2016 - July 2020
EF Gap Year main page design, created in Adobe XD.
Social media designs for EF Pro Cycling pro cycling team.
ESTHER homepage design created in Sketch
Ryder Services landing pages created in Sketch
Presentation deck for EF Pro Cycling sponsorships, converted to book format.
EF Pro Cycling trading card designed for print, & distributed at race events.
Animated ads for EF Ultimate Break, created in Photoshop.
Social media designs for EF Central Brand IG stories.
Social media designs for EF Pro Cycling pro team.
Trifold cover print design for the IP law firm HRFM.
EF Pro Cycling coloring page illustration work. Hub On Wheels 2019
Art Space Boston, App Concept
White paper spread designs for Brightloom.
Here's a little bit more about me
I currently live in Georgetown with my wife and our two daughters, Winter and Marion. I'm a transplant from the midwest, and I've made the north shore my home for the past fifteen years. I began designing websites during a tenure at Education First in Boston about 6 years ago. I love biking, running, working on home projects, and traveling to exciting new places with my family.